Zupper

A mobile experience to change the way thousands of customers across Brazil book flights, accommodations, and travel packages.

MDN has joined the Zupper technology team to create a new mobile app that will allow thousands of users to have an intuitive journey in searching for flights, booking accommodations, a simple and optimized checkout flow, as well as managing their orders in a centralized and easy-to-view manner.

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Challenge

With the goal of providing an experience that replicates the user's purchasing experience through the website, but with a completely revamped and modern visual presentation, Zupper needed a mobile application that would engage users through a personalized browsing experience and centralize all business aspects in one place, strengthening the business's revenue strategy.

Solution

With the premises and objectives defined for the project, we designed the entire Design System for the project based on Atomic Design, the "Zupper UI" for the scalability of the design team and the efficiency of reusing interface components and elements. 

We also designed the entire app journey based on intelligent and contextual recommendation logic for the user. In the initial part of the journey, we introduced a customized onboarding process to understand the traveler's profile, as well as preferred destinations, travel frequency, among other points.

We applied a tabs concept for toggling searches for Flights, Accommodations, and Packages, with just a few clicks from the search results page.

We also brought a completely innovative and original experience for viewing the results for multi-destination flights.

Finally, we also expanded the concept of searching and purchasing travel packages, with a recommendation logic and an intuitive and quick flow for selecting flights and accommodations.

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Impact

With the new interface, users have a simplified and centralized access to all travel options, which has significantly increased engagement and customer satisfaction.

The recommendation logic and the intuitive flow for searching and purchasing travel packages contribute to an increase in bookings and a strengthening of the business's revenue strategy.

In summary, Zupper's new mobile app not only improves the user experience but also drives growth and operational efficiency for the company, establishing itself as an example of innovation and excellence in the digital tourism sector.